Ecommerce Case Study
Asphalte
Asphalte is a France-based direct-to-consumer fashion brand known for its slow-fashion approach. Instead of mass-producing collections, they involve customers in the product creation process, using feedback to design garments people truly want. This commitment to co-creation allows Asphalte to minimize waste, produce sustainably, and build a loyal customer base. This ecommerce case study showcases how we helped them achieve growth.
About the project
Asphalte asked Bizzenith to turn growing site traffic into loyal, engaged customers—without pushy marketing. We built a survey-driven, behavior-targeted lead-gen system that gathered valuable product feedback while generating thousands of qualified leads each month.
Project Snapshot
25%
Increase in click-through rate on popups
3X
+4000
New leads per month
Challenges we've faced
Low Lead Capture Efficiency
Before our involvement, Asphalte’s website traffic was not being fully converted into leads. Many visitors engaged with the brand but left without subscribing or providing feedback.
Disconnected Feedback Loops
Customer design feedback was scattered and inconsistent. There wasn’t a central method for gathering product input from the majority of site visitors.
Need for Non-Intrusive Engagement
Asphalte’s brand identity is built on trust and transparency. Any lead-gen solution had to be aligned with their customer-first philosophy—meaning no aggressive popups or irrelevant messaging.
The Solution
Strategy & Planning
We designed a survey-driven lead generation strategy using full-screen popups that invited visitors to participate in upcoming product decisions. This approach turned market research into a high-converting lead magnet.
Technical Implementation
Using Wisepops, we deployed behavior-triggered campaigns targeted at both new and returning visitors. The system segmented audiences based on browsing activity, ensuring messaging relevance.
Optimization & Growth
Through ongoing A/B testing of messaging, timing, and visual design, we consistently improved engagement metrics. The result: a sustainable lead-gen engine that brought in thousands of qualified leads every month—feeding both Asphalte’s marketing campaigns and their product development process.
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