Home/ Case studies/ Sleep Karma
The creative engine

They run their own growth. We build the creative that wins.

Sleep Karma runs their strategy, their store, and their media in-house, and they are good at it. What they needed was a reliable engine to produce winning video and static ads at the pace they scale. That engine is us, and we have been shipping it ever since.

Sleep KarmaReel
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Sleep KarmaReel
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Peak CTR
11%
on winning creatives
Hook rate
38–40%
on top performers
Formats
Video + Static
produced in-house
Revenue & scale
Under NDA
held confidential
In the founder's words

Bizzenith has become the reliable engine behind our creative. Multiple winners, video and static, produced at the pace we need to keep scaling.

M
Michael Rothkopf
Co-founder, Sleep Karma
How the engine runs

A reliable way to keep finding winners.

Their team sets the direction. We turn it into a steady stream of creative built to test clean and scale.

Angles and concepts

We study the brand and the market, then develop hooks and angles built to stop the scroll.

Production at scale

Video and static, produced to brand, at the volume paid needs to keep finding new winners.

Built to test

Every batch ships structured to test cleanly, so the winners are obvious, not guessed.

Scale the winners

Break-out creatives get iterated and refreshed, so performance holds as spend grows.

The reels that scaled

Winning video, on demand.

A slice of the video creative we ship for Sleep Karma. Muted loops, built for paid.

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The statics that scaled

Static creative that carries its weight.

Thumb-stopping static ads, designed to brand and proven on spend.

Sleep Karma static ad 1 Sleep Karma static ad 2 Sleep Karma static ad 3
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Why this one is different

Some brands run their own growth. They still come to us for the creative.

Sleep Karma is not a hands-off account. Their team owns the strategy, the store, and the media, and they run it well. What they wanted was a creative partner who could keep up, produce winners on demand, and never become the bottleneck.

That is the engine we run for them: video and static, at scale, built to win. The revenue and scale behind the account sit under a signed NDA, so we do not publish them. The creative performance is what we can share, and it holds up: CTRs up to 11% and hook rates of 38 to 40% across multiple winners.

Revenue and scale figures held under NDA. Creative metrics cleared for sharing.
Want winners like these?

Start with a free call and 5 angles your store has never run.

On the free angle identifier call we find 5 hooks and angles built for your store. If you want them made, we build 5 ready-to-run ads for $300. The angles are yours to keep.

Book the call