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Backyard games

From word of mouth to a paid engine that scales.

Where they started: A backyard games brand growing on word of mouth, with no paid engine and no reorder flow behind it.

What changed
Shopify analytics · Feb - Jul 2026
Revenue trend across the engagement · illustrative
F
Felix BrownellFounder, Battle Toss
In the founder's words

You guys are absolutely doing great. I appreciate the joint meeting every 30 days, it keeps our strategy solid and the action consistent. You've made the business fun for me, and I really enjoy working with you guys.

F
Felix Brownell
Founder, Battle Toss
What we ran for them

The full engine, not a single channel.

The scope we publish is the scope we ran. Every part fed the next.

Real assets we delivered

A slice of the work that ran.

Proven on organic, scaled on paid, and built to match the brand.

Placeholder video slots. The real 9:16 muted ad loops drop in here.
Static ads that scaled

Winning static creative.

Concept, copy, and design in-house, built to match the brand and proven on spend.

Battle Toss static ad: news-style 'Local 8-year-old remains undefeated' creative Battle Toss static ad: chalkboard '$1.50 a party' value creative Battle Toss static ad: 'Trick Shot Tuesday' physics diagram creative
Battle Toss static ad: 'Hardwood keeps its promises' product creative Battle Toss static ad: 'The fastest way to make 20 friends' dorm packing list creative Battle Toss static ad: 'BE LOT 4' tailgate stadium map creative
Retention that compounded

The emails behind 27% of revenue.

Campaigns designed, written, and sent in-house. Tap any one to read the full email.

What it proves

Organic proved the angles. Paid scaled them. Retention kept the customer.

Want results like Battle Toss?

Start with a free call and 5 angles your store has never run. Then $300 for the ads.

On the free angle identifier call we find 5 hooks and angles built for your store, ones you have not tried. If you want them made, we build 5 ready-to-run ads for $300.

  • 5 creative hooks and angles, found on the call
  • Built for your store, not a template
  • 5 ready-to-run ads for $300 if you want them made
The free call
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then $300 for 5 ads · optional
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The angles are yours to keep.